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This is the second part of a series on creating a money making blog. You can read part 1 by clicking here.

I have my fictional “new-tarzan-movie.com” money making blog all optimized and ready to be unleashed into the Blogasphere. I have done all my Web 2.0 work and everything is ready to go. All I need now is something to post!

I head off to Google Alerts and set one up for “tarzan movie” with the how often option set to “As it happens” and the type set to “comprehensive.” Now every time there is breaking news about the movie I can jump straight on it and get a post up. Often this news comes from obscure sources like a local newspaper that has a link to the story: Authors birth place, the place the movie is set etc.

These alerts will at first be thin on the ground but will get more regular as the event gets nearer. Some of mine regularly get 20+ alerts a day with a year to go that 6 months a go only produced 1 a week.

Don’t worry about not having anything to post though in the early days. What we are doing is building the authority blog on our chosen event, in this example the “new tarzan movie”. We are getting a jump start so that when the news does start rolling in and people see an opportunity to grab some traffic, they will be too late. Our blog will already have 30 or 40 posts, a page rank of 3 or 4 and the number one spot for “new tarzan movie.”

For now and until any news alerts come in I will check out all the specialist movie news sites and write the announcement of the movie as my first post. This first post and the next 4 or 5 will have “new tarzan movie” in the titles: “Mel Gibson to star in new tarzan movie” “New tarzan movie - Spielberg says no chance!” etc.

With the official announcement from the studio there should be enough material to get the blog established with several posts. I could do the initial announcement followed by one about the Director, one on the Producer etc. After that intitial period as long as I can find something to post about at least once a week, the blog will be fine. I submit each and every one of my posts to Digg, Reddit and all my other favorite news sites as I do them. I also submit each post to OnlyWire and follow all the Web 2.0 promotion methods as described in your Authority Black ebook.

Show Me The Money

The blog will make money with Adsense to start with but once its pulling in 1000+ visitors I’ll experiment with suitable affiliate programs. Once the movie is close to release I will look at selling advertising space. It will very quickly be making you double figures which wouldn’t be bad even if it stayed at a constant $10 a day for the next 2 years for what has basically been a days work setting up and the odd post once a week.

Of course, it won’t stay constant though. The blogs earnings grow practically every day and certainly you would always better last months earnings time and again until perhaps a month or two after the event when the traffic will start to subside.

What can I expect from my money making blog.

The first money making blog of this type I did I got caught out by how much traffic it generated and I had to upgrade my hosting twice. I was absolutely panicking as it was the first time I had ever backed up and moved a database. In the month running up to the event I was posting a minimum of 3 times a day and was working on the blog practically 24 hours a day monitoring comments and news alerts.

The traffic doesn’t suddenly peak and then drop off either. It builds steady and runs down steady and even after the event has been and gone, you can post the odd up date every now and again and keep it ticking over.

For instance, if the event were a movie, there will follow the DVD release, directors cut DVD, directors uncut cut DVD and so on. If its a sports event you can post the odd news release about the winners and if its a product release you can post comments about other reviews made by blogs and magazines of the product. In other words, it doesn’t just die and become worthless. It will still be earning you a revenue long after the event has been and gone.

Final things to consider

I think I started part 1 by advising you choose an event you are interested in and its worth repeating. If you think soccer is for girls and Beckham is a pansy, don’t do a blog about the 2012 world cup. Your blog will be visited and read by people passionate about football and if your writing doesn’t convey that same passion and knowledge you will soon be found out. They won’t be returning to your blog and they certainly won’t be linking to you from their FaceBook and MySpace pages. Same goes for movies, if Rambo is your hero and handkerchiefs are for blowing your nose on, don’t try and be a Jayne Eyre expert. The Bronte fans will pull your posts and you to pieces.

Make sure you are the first to try this event. If the main keyword phrase domain is not available, go take a look and see if the site is up and running. If it is, move on and try for something else unless you are confident you can do better.

Personally, if the site looks even half decent I leave them to it and look for something else. Yes I may well be able to dominate and become the authority but time is short with these types of money making blog and there may well not be enough traffic to share for some time. Just congratulate whoever it was that had the idea before you and get your thinking cap back on.

I have several of these types of money making blog up and running at any given time and I can tell you that you will make some serious money from them. If you do more than 1 at a time though, make sure the dates of the events are well apart and try and stick to the same genre. That way you can collect emails and when you move on to your next money making blog you can email your list and a good percentage may well be interested in your new one.

If you have found these posts have inspired you to build your own money making blog, a click on the “Add this blog to my Technorati favorites” would be greatly appreciated, thanks